About us
Quality Control
Location & Contacts

About us

Mr William Frederick Head founded the business in March 1955. W. F. Head Potatoes Ltd was formed 10 years later. William's sons, Bill and Tony joined him in 1965 and 1968 respectively and W.F.Head & Sons was formed. Tony’s son, Brian joined the family business in June 1998.

The business operates from The Yews ,Turley Green, Alveley, Bridgnorth , Shropshire. Originally the business was started with one Dutch barn and one lorry. Today we have over 10,000 square feet of insulated, thermostatically controlled warehousing to ensure that our potatoes are kept in premium condition for the chipping trade. We now operate seven lorries, four of which are 18 tonne, one 38 tonne and two 44 tonne, with fully trained drivers to ensure we can always deliver our potatoes to our customers in peak condition, as they left the farm. This includes double quilted jute frost blankets that are applied in severe cold weather during transit to minimise any chilling to the potatoes.

Our "Head’s Ace Chippers" Brand bags contain only potatoes that have been specially selected and tested by ourselves to be clean and have the best frying and peeling qualities.

We have specially designed our "Bullseye" Branded bag for top grade WILJA potatoes grown on Shropshire and Lancashire fertile black moss soils.

Other products
We also have over 60 growers who have been dealing with our family business for over 45 years. During the early green top season which, is in June, July and August potatoes are purchased from our growers and checked on a daily basis.

Stored potatoes
During the autumn, winter and spring months our own fieldsman sources the best samples of potatoes from the Eastern counties to ensure that we maintain a regular sample of quality frying potatoes for the chip shop industry. In addition to the Eastern counties we have many growers in our own locality who store potatoes for release in the New Year which, again are checked, in our own testing facilities and then again in a commercial chip shop.

© W.F. Head & Sons 2002. All rights reserved
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